Project Management
National Campaign
#EveryWoman
As Director of Marketing Operations, I led implementation of all print and video marketing campaigns within 72 locations. I supported this initiative leading end-to-end nationwide execution with strategic project management including:
* Casting and interviewing applicants
* Training and preparing thought leaders and cast members
* Collaboration with video production team for logistics, scripting, daily itinerary, post production editing, storing assets
*Communication updates with internal C-Suite and local leadership
*Travel logistics for all thought leaders and cast members
Cast of #EveryWoman Campaign
Project Management
National Campaign
Breast Cancer Awareness Month
I managed and executed this large October campaign end-to-end, within 72 locations
October awareness campaign
Marketing Operations
New Center Launches
As Director of Marketing Operations, I planned, implemented and executed successful and timely delivery of new center launch marketing plans with joint venture integrations and corporate owned freestanding centers. Opened 25 new centers within 18 months.
New Center Launch
deliverables included:
*In-Center Collateral
* Hospital wayfinding signage and on campus elements
*Sales team collateral
*Patient Communication
*Physician Communication
*Press release
*Digital content for web & social media
*Photography for Google My Business and Website
Press Release
Co-branding with JV Partner
Sales collateral samples
Marketing Operations
Online Reputation Initiative
Refreshed and re-launched online reputation initiative company wide
Created data analytics report to measure performance by channel, center and quarter.
*Overall star rating improved 33%
*Total review counts increased 89%
Project Management
E-Store Transition and Launch
Expedited full transition of E-Store online ordering tool in 90 days
*Included over 500 products
Improved service levels by:
*Increasing order turnaround time by 50%
*Providing portal access- 24/7
*Housing brand approved materials
*Lowering cost quantity break pricing
*Improving user experience with improved e-store website
*Integrating accurate inventory management
National Public Relations Initiative
Launch of First Emergency Room and Urgent Care on Airport Property in the U.S.
As Director of Marketing at Code 3 Emergency Room & Urgent Care, I accomplished:
*Spearheading the national public relations initiative to open the first ER and Urgent Care on Airport property in the U.S. at DFW International Airport and also Code 3 Urgent Care at McCarran International Airport, Las Vegas, NV
*Received Nationwide media coverage with over 300 pick ups
*Collaborated with and received full support of DFW and McCarran Airport Executives
First ER & Urgent Care on Airport Property
DFW Airport